PW Registry offers one of the most exciting concepts in Internet history: user-controlled email!
Currently, the biggest blight of the Internet is spam, the seemingly endless stream of unsolicited email that permeates your InBox each day. Sifting through spam wastes your personal time, it wastes your company's employee man-hours, and it taxes the resources of your and your business's Internet resources and hardware. Many email applications and Internet Service Providers have come up with methods of filtering spam, but there are inherent problems with their methods.
First of all, most of these spam-filtering methods simply corral spam; they don't eliminate it. So, while they may highlight spam email in a different color, or direct it into a specific folder in your email box, the fact is, the unsolicited junk mail is still reaching you. And as long as it is reaching you, it will continue to be sent to you.
Secondly, spam-filtering is an inexact science, at best. Typically, the filtering system identifies key words frequently associated with spam, and decides that any email using such terms is spam. There are two major problems with that:
1.Many legitimate emails, carrying information that you have requested, may use some of those terms in its subject heading or content, and are filtered out as junk mail. You won't see them unless you look for them.
2.Spammers are a clever breed, and they have designed many ways of working around these filters, and fooling them by strategically substituting punctuation marks ("M!crosoft") or numerals for letters ("FR33 0FF3R"), so that readers will still understand the words, but spam-filters will not. Therefore, you will see these emails, even though you don't want to.
We've taken a different approach at PW Registry. We deploy a powerful spam-blocking technology at the root Top Level Domain zone that enables users to control what email ever gets to their mail boxes. Mass-mailed spam can be permanently eliminated! Individually mailed spam can be easily banished. Even email from individuals and organizations that you formerly communicated with can be eradicated, if you so desire.
How does this work? There is a combination of mechanisms at work here.
First of all, with a PW address, no email gets through to your InBox without your consent. You can give this consent in advance by "whitelisting" your friends, family, and colleagues, as well as any other entity you want to hear from, such as e-newsletters, informational updates from retail outlets and product manufacturers, or any other party you know you want to hear from. You can do this by simply adding their email address to a "Pre-Approved Senders" list. Email from these designated addresses will get through to you with no problem.
Anyone who uses your PW email address who has not been whitelisted will initially receive a notice from their Internet Service Provider, saying that the mail they sent could not be delivered. Then, shortly thereafter, they will receive an email from PW Registry, requesting that they verify themselves as a human sender (as opposed to an automated mass mailer) by clicking on a link that directs them to a web page where they will have to enter a short code in a designated box. This simple act will then allow them to resend their email to your address, and it will go through. Then you can decide whether you want this person to have access to you. If so, they have just been authorized, so are now able to email you from that authorized address. However, if you do not wish to be emailed by this person, you can easily de-authorize them by moving their address to the "Unvalidated Senders" list, and they will no longer have access to you.
Have you ever wondered WHY you get so much spam in the first place? A big part of the reason is that you have left your email address all over the web in one place or another. You've ordered something online. You've requested information. You've entered contests. You've subscribed to an e-newsletter. You've posted your resume. You've participated in chat rooms or bulletin boards. Your email address is on your business card, which you give out to anyone who will take it. If you have a web site, your email address is on there, as well. And even if it isn't, anyone can send email to webmaster@<yoursite>.com. Frankly, it's a miracle you don't get MORE spam than you already do!
With a PW email address, you can create an unlimited number of temporary or permanent "keymail" addresses, which will allow the sender access to you. Keymail addresses are slight modifications of your PW email address, which can be used for public use. You can use these for any public display of your email address, so that if you don't like what is being sent to that address, you can always delete that keymail address, or you can simply de-authorize that specific sender.
Keymail addresses are also a good way to track the origin of the spam you receive. For instance, if you use a different keymail address for each e-newsletter you sign up for, they will all be directed to your same InBox. However, if you receive some spam, all you need to do is view which of your keymail addresses it was sent to, and you'll know who was responsible for giving your address out. At that point, you can limit the use of that keymail address to the one sender you want to use it, and block everyone else from using it.
A PW name gives you the ability to create and protect your electronic identity for life. It is yours for as long as you maintain your registration. Since it simply directs your email to your existing email address, it can follow you wherever you go, and with whatever ISP you use. Plus, an email address using your real name is much more personal and professional than using something like Barney2745@aol.com, or happyface@yahoo.com.
It's time you took control of your privacy on the web. Get a PW name today!
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